A stocks and shares ISA (individual savings account), sometimes known as an investment ISA, is a tax-efficient investment account. This means that you don’t have to pay Income Tax or Capital Gains Tax on any profits you make on your investment.
Unlike a cash ISA, you can invest your money in stocks, funds, bonds, and other assets. This gives your money more potential to grow over the long-term, but it also comes with some risk. The value of your investments can fall as well as rise and you may not get back what you put in.
Discover more about our stocks and shares ISA
How does a stocks and shares ISA work?
Stocks and shares ISAs allow you to invest your money over the medium to long-term, with the aim of growing your money. This is different to a cash ISA as you are not guaranteed an interest rate, but there is more potential for growth if you are comfortable with the risk that you may not get your full investment back.
Each year you have an annual ISA allowance that is set by the Government, which is the limit that you can save or invest into ISAs each tax year. In the 2024/25 tax year the annual ISA allowance is £20,000.
Explore how our Stocks & Shares ISA works in this video:
View video transcript
What is a Stocks & Shares ISA?
An ISA is an “Individual Savings Account”, which is a tax-exempt savings plan, meaning you don’t pay tax on any money that you earn on your savings.
A stocks and shares ISA allows you to invest in shares, funds, bonds and other assets, which has the potential for more growth than in a cash-based ISA. There is a savings limit, and this is decided by the UK government, so you can save up to this amount tax-efficiently each new tax year.
Shepherds Friendly Stocks & Shares ISA
Our Stocks & Shares ISA launched in 2008, and we’ve been helping our members save towards a securer financial future since then.
You can invest from as little as £30 a month, or with a lump sum investment. It’s really easy to open a plan with us, and you can manage your plan online if you need to pause your payments, top up, or change the amount you want to pay in to suit your needs.
With-Profits investing
Your savings are then invested into a ready-made fund, known as a With-Profits fund, which is a combination of different assets, such as cash, equities, and bonds. Our fund managers carefully invest your savings and actively manage where your money is invested to make the most of upticks in the stock market, while limiting the impact of market volatility.
Annual Bonus
We aim to pay returns on your investment in the form of bonuses paid directly into your plan. Your bonuses are calculated based on market conditions and how your investment is performing. Remember that our aim is to provide consistent returns, so, following periods when the market has performed well, we may hold back some of the returns gained, so we can still pay you a bonus when the market performs badly.
In fact, we’ve been consistently paying bonuses to our members since our Stocks & Shares ISA launched, and our members continue to trust us to develop and grow their savings with us.
Smoothing
This method of calculating and paying bonuses is known as smoothing, as it leads to a smoother overall investment journey where the daily ups and downs in the market are levelled out. So, in the longer term, your money can weather changes in the stock market and continue to grow when the market performs well
Medium-to-long term investing
For this reason, we recommend investing with us in the medium-to-long term, and for at least five years. That might seem like a long time, but this gives your money a good chance to grow with us, giving you more confidence in your financial future. You can sit back, knowing we’re working hard behind the scenes to ensure your savings have the best opportunity to grow. You can withdraw your money at any time, but doing so early, or during periods of particularly bad performance means you may get back less than you put in.
As with all investments, your money has the best opportunity to grow in the long term; however, if you do need to withdraw your money, you can do so at any time, and you may get a final bonus, depending on your investment’s performance.
Where can you choose to invest with a stocks and shares ISA?
You can choose to invest in ISAs with different investment styles, so you should check that you are choosing an ISA that suits your needs. Different ISA providers will give you different options, but the main ways you can invest are to either do your own research and invest in individual shares, or to invest into ready-made investment funds.
Investing in individual stocks and shares
If you choose to do your own research, then some providers allow you to buy and sell specific shares of your choice. When you do this, you’re essentially the owner of a portion of an individual company. However, you should be aware that there is an increased risk to choosing to invest in an individual or small number of companies, which is due to your investment’s performance being more reliant on a smaller number of companies performing well.
Investing in ready-made funds
Investing in ready-made funds is an easier way to invest your money in a wider range of companies, which are often chosen by investment managers. When you do this, your money is more likely to be spread across a range of companies in different sectors, as well as other types of investments such as property and bonds. This can help you to spread your risk but will not eliminate it completely. Depending on the provider, you may be able to choose to invest in specific funds or a ready-made fund portfolio.
At Shepherds Friendly, we believe in the power of simplicity so give members the choice of two ready-made funds. We offer one fund which invests in a broad range of companies, and another that specifically invests in companies that are leading the way in sustainability.
You can learn about how we invest our members’ money in our video on with-profits investing.
View video transcript
When you open a Shepherds Friendly Stocks & Shares ISA, your money is invested into a ready-made fund, known as a With-Profits Fund. A With-Profits Fund is made up of a variety of assets, such as cash, equities, and bonds, which limits the volatility that you might experience if investing directly in individual shares.
The fund is also actively managed, which means that fund managers monitor the market and, when certain asset types are performing particularly well, they may invest more heavily in these assets to capitalise on changes to the stock market, while limiting exposure to assets that are performing poorly. At any given time, fund managers are working hard behind the scenes to ensure your money has the best opportunity to grow in the changing landscape of the investment market.
When you invest in the With-Profits Fund, returns on your investment are made in the form of regular bonuses paid directly into your Stocks & Shares ISA.
Bonuses are tied to the performance of the With-Profits Fund and general market conditions; however, our aim is to pay you consistent returns, so when the market is performing particularly well, we may hold back some of the returns gained so we can continue to pay you bonuses when the market performs badly.
This is known as “smoothing” as it means that, in the medium-to-long term, we can provide you with a smoother investment journey where the daily ups and downs in the market are levelled out. Thanks to our smoothing strategy, we can aim to provide your investment with more predictable returns while protecting your money from high levels of market volatility.
This can mean that, following periods of market growth, you may find that your bonuses are lower than expected; however, after periods of market decline, where you would ordinarily experience a loss in the value of your investment, we can continue to pay bonuses to our members and grow their savings.
In fact, we’ve been consistently paying bonuses to our members since the launch of our Stocks & Shares ISA in 2008.
Once you’ve reached your investment goal, or if you need your money for any other reason, you can withdraw at any time. We do recommend investing for at least five years, as this gives your money the opportunity to weather investment market volatility and benefit from our smoothing strategy.
Our Stocks & Shares ISA offers a medium-to-low risk investment; however, it is important to note that no investment is free from risk and there is always a chance that you may get back less than you put in.
How to invest in a stocks and shares ISA
Investing in a stocks and shares ISA can be quick and simple and it should take you about 10 minutes to complete an application. Before you open a stocks and shares ISA it’s important to ensure you are eligible. To invest in a stocks and shares ISA account you must:
- Be aged 18+
- Be a UK resident (excluding the Isle of Man and Channel Islands).
- Have access to your National Insurance number
- Have not already exceeded your annual ISA allowance of £20,000
Can you open more than one stocks and shares ISA?
You can open ISAs with more than one provider within the tax year, providing you don’t exceed the maximum annual allowance across all the ISAs you hold. The current maximum allowance for the 2024/25 tax year is £20,000. The ISAs you hold can all be the same type or you can choose a mixture of ISAs you’re eligible for in a given tax year. It is important you check your eligibility for each type of ISA, and remember, you can only pay into one Lifetime ISA in a single tax year (up to £4,000).
- The four types of ISA’s you can invest in are:
- Stocks and shares ISAs
- Lifetime ISAs
- Cash ISAs
- Innovative finance ISAs
You can also save or invest for your child’s future separately in a Junior ISA. The current Junior ISA allowance is £9,000 and the child will receive the lump sum when they turn 18.
Is a stocks and shares ISA worth it?
A stocks and shares ISA could be an ideal way to help fund your future and achieve your medium to long-term goals. There are many benefits, such as:
- You can shelter your investment growth from tax: You won’t pay tax on investment growth and can add up to £20,000 this tax year.
- There are different stocks and shares ISAs to suit different needs: You can choose to invest in a stocks and shares ISA that gives you more control over the specific shares you invest in. Or one that allows you to invest in ready-made funds which are managed on your behalf. You should research which type is best for your needs.
- You have the potential to earn more than a cash ISA: Investing gives you more potential for growth than a cash ISA. However, it should also be seen as a medium to long-term activity to help mitigate risk, as investments can go down as well as up.
Take the first step in your investment journey today and start your stocks and shares ISA application.
Read through our Important Information Guides for key information about our Stocks and Shares ISA and Sustainable Stocks and Shares ISA. Remember that when you invest, your capital is at risk.
More information about stocks and shares ISAs
Important things to consider
- Past performance cannot be taken as a guarantee of future returns.
- Bonus rates vary from year to year depending on the performance of our investments and in some years we may not pay out any at all.
- HM Revenue and Customs may change the tax status of an ISA in the future.
- Inflation and making regular withdrawals may affect the purchasing value of your investment in the future.
- If you have been invested through periods of poor investment performance, and you leave the fund, you may get back less than the current value of your plan. This is known as a Market Value Reduction (MVR)
When you take out an investment product with us your capital is at risk and you may get back less than you have put in. All references to taxation are to UK taxation and are based on Shepherds Friendly Society’s understanding of current legislation and H M Revenue and Customs practice which may change in the future. Investment growth is by means of bonuses, the amount of which cannot be guaranteed throughout the term of the contract. Please ensure that you read the full terms and conditions of this plan which are available from your financial adviser or by contacting us directly.
Please note: No advice has been given by Shepherds Friendly, and if you are in any doubt as to whether an investment plan is suited to your needs, then you should contact a financial adviser. There may be a charge for financial advice, and the cost should be confirmed to you before any advice is given.