We’re thrilled to share that Shepherds Friendly has been named Best Over 50s Life Insurance Provider for the second year in a row at the YourMoney.com Personal Finance Awards 2025.

For 27 years, the YourMoney.com Personal Finance Awards have been a trusted source of recognition in the finance industry.

To be selected as the winner after a thorough two-stage judging process is a huge achievement that we’re incredibly proud of. Entries are first shortlisted based on price and product structure. Next, the top contenders are carefully assessed for service quality by a panel of readers who evaluate their full experience. 

This award reflects our continued commitment to providing Over 50s Life Insurance that offers straightforward, affordable cover. We want to bring peace of mind to our members, knowing their loved ones will be looked after. 

Zac Chetwynd, Senior Head of Marketing at Shepherds Friendly, shared his excitement: 

“Winning this award for the second year in a row is a great recognition of the value of our plan. It reflects the trust our members place in us, and we couldn’t be more proud of that.

“We’re committed to offering products that make a real difference and providing the best service we can, always with our members’ needs in mind.” 

To find out more about our award-winning Over 50s Life Insurance, visit: shepherdsfriendly.co.uk/over-50s-life-insurance