We’ve launched our first TV advert, airing on Sky.
This exciting development comes as we surpass 150,000 active policies, a significant achievement in our longstanding commitment to supporting members through life’s pivotal moments.
The advert showcases a series of heartwarming life events that highlight the support Shepherds Friendly provides. From a couple preparing for the arrival of their first child, to a family moving into their new home, and a parent waving goodbye as their child leaves for university, each story captures the essence of Shepherds Friendly’s role in helping members plan for their futures.
The ‘Mutual Moments’ campaign represents a new chapter in our marketing efforts and forms part of a broader strategy to raise awareness of our mission to attract both existing and prospective members. As well as being shown on Sky, the advert will be seen on YouTube and across other social media platforms.
Zac Chetwynd, Senior Head of Marketing, said:
“This campaign is about celebrating our members and the moments that matter most to them. We wanted to create something that reflects our values while connecting with viewers on a personal level. For nearly two centuries, we’ve been dedicated to putting our members first, and this advertisement is a testament to that ethos. We’re thrilled to see it come to life and to share it with a wider audience.”
Watch the advert now:
